What happens when several people who find skiing a fascinating phenomenon come together? They design and make their own skis. That's exactly what happened in Bílovice. In a place where ideas are born into products. Egoé sends the first personal skis to the slopes...
A purely personal decision
Finding ways to solve your own needs. Through a product. Egoé has been operating on this principle for over thirty years. And so, when a group of people with a strong relationship with skiing came together in the company, a new topic arose...
We start by exchanging opinions on graphics and visuals – there was nothing on the market at the time that came close to the icons of the 80s. Vojta Pršala, an active competitor, then brings the technical aspect into the debate – what the ideal ski design should be. And suddenly we are talking about producing our own collection. Not because we have the impression that the market is waiting for them. We simply want them. It is purely our personal decision…
The first contours of our skis
Contour . This is where it all starts. It is supposed to be a universal ski. On the upper side, David Zezula, art director of Egoé, proposes a contour motif. The same one we used in connection with our camping builds at the time. The original ambition is modest – to add a new product to our outdoor concept. Next in line is DIP . And here everything is different. Filip Streit talks about the design and we try out demanding milling. The goal is maximum artistic simplicity, which the path leads to through many debates. Done. However, the construction is holding us back from a proper ride through the market. The ski is more suitable for competitors. And there are not many of them…
We are looking for direction. Ours.
Beat . After the descent, we go skiing. With designer Alicá Fialová. On one ski, the ascent profile, on the other, the corresponding heart rate. A very well-thought-out visual aspect. Because of this, we even omit the logo. It would interfere with the story. We live with skis more and more intensely. Each collection is created with greater and greater discussion. We try complex external cooperation. However, we find that we cannot buy this service. That we have to tell it and work it out ourselves. And invite sales and marketing to do it. Time for real design within clearly defined boundaries. The time of Parasites is coming...
From brands closer to people
Pa®azit. A collection in which we put our inner emotions. We want to pay tribute to the legendary ski models that we admired, and whose appearance created the atmosphere of the mountains at the turn of the eighties and nineties. David Zezula ultimately solves everything by applying several patterns to one ski. Visuality resulting from the confrontation of many opinions. Construction respecting the observations of the store. Now it makes sense. From this point on, it's just a single step...
The first personal skis
The first personal skis
That's us. Star Collection
For all genres – from downhill to alpine skiing – we work with the same artistic concept. In addition, we approach skis as a spatial object. Information about what the ski is intended for is in the form of a texture on the base. The color scheme of the upper side smoothly transitions into the sidewalls. And then a small piece of information at the end of the ski, at the heel. The initial and last letter of the name of one of the legends of alpine skiing. Because the real emotion is not about the brand. But about specific people. Egoé Star is coming. The first personal ski…